I may consider locating these at poster sites and at various points around the London Film Festival, the BlueCasting system will identify each consumer's BlueTooth-enabled handset and deliver a tailored message to them.
BlueCasting can deliver video clips for the films that are being shown throughout the event and this is possible due to the fact that Bluetooth file downloads are up to 10 times faster than downloading it via a mobile network, and since the content is delivered direct from a location based system there are no network charges for the consumer.
This software tool will allow the system to be highly personalised, tracking users and delivering them relevant content. I may even choose to send out discount vouchers to encourage event participants to visit the film festival screenings.
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This idea has already been trialled by Mirimax and IBM:
Bobby : The Movie
Filter worked with Miramax and ScreenVision to provie users with exclusive clips from Bobby, the motion picture based on the assasination of Senator Robert F. Kennedy.
Bobby was directed by Emilio Estevez, who stars in the film along with a stellar cast including Harry Belafonte, Joy Bryant, Nick Cannon, Laurence Fishburne and Sir Anthony Hopkins.
As well as clips for mobile and PDA, Filter provided an SMS competition where film-goers could win a pair of tickets to a New York premiere.Wimbledon 2006
IBM Uses BlueCasting for On-Demand Score Updates
Working with Ogilvy & Mather London we've BlueCast-enabled trees and grass at London's Broadgate financial centre.
Visitors are encouraged to activate Bluetooth and receive the very latests scores from Wimbledon, delivered via BlueCasting and a very clever XML feed which updates for the duration of the championship.
And yes, before you ask, we also have a 'rain stopped play' animation just in case the great British weather gets in the way.