Qwikker

After conducting further research into the filed of BlueCasting i found a company named Qwikker. Qwikker is a local and social content distribution platform for mobile devices that allows the easy and free discovery, downloading, and sharing of content. Qwikker’s solution enables companies to more effectively connect with their consumer by creating an interactive experience that delivers tailored, on-demand content, which can be downloaded onto mobile devices. The Qwikker platform can also be embedded into home media devices to streamline the transfer of both user generated and published content to and from mobile devices.
Qwikker runs the largest direct-to-mobile location content network in the world, with over 700 Bluetooth content distribution points across the UK and US. Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, Electronic Arts, Universal Music, 20th Century Fox, Red Bull, Virgin Mobile, Robbie Williams/ie: music, Nokia and Universal Pictures.

This company interested me because they don't only look at ways to advertise directly to the customer, they look at interesting ways in order to capture their attention further and then encourage them to push on this advertising to their friends through further Bluetooth file transfers. For example they teamed up with Virgin Mobile for the 2006 Virgin Festival in order to publish a 'Virgin Bites' channel at specific hotspots around the event. This interactive channel would allow the user to browse and select music-related mobile content, which was relevant to them. Critically the Virgin content channel remains on the consumers’ handset, which is updateable over-the-air (OTA) – further extending the brand relationship.

This is an areas that i should explore with my final concept as not only may i be able to send film previews to the event participants but the channel would be able to be updated with new films each day of the event, therefore encouraging them to come back again or to visit for the first time if there is a film that interests them.

Visit the Qwikker website - Click Here